Besides Meta, the Ad tracking tab carries nine more integrations, in this order: TikTok Ads, Google Analytics 4, Google Ads, Snapchat Pixel, Pinterest Tag, Twitter/X Pixel, Microsoft/Bing UET, Taboola Pixel and Reddit Pixel. They all work the same way: press Add tracking, fill in the identifiers, save. Each one sends a purchase event after a completed COD form order, and nothing before it.
The card asks for a Measurement ID and a Measurement Protocol API Secret. The help text tells you where the secret lives, in your GA4 admin under Data Streams, your web stream, then Measurement Protocol API secrets, and notes that it is used for server-side purchase events. Add the secret as well as the ID, because that is the half that survives ad blockers.
Google Ads needs a Conversion ID and a Conversion label. The quickest route is to paste the whole Event snippet from Google Ads into the box provided: "Conversion ID and Conversion label will be filled automatically." If you type them by hand, the conversion ID looks like AW followed by digits, and the label is the part after the slash.
TikTok asks for a Pixel ID and an optional Events API token, which the app calls "Optional, but recommended for server-side events (better accuracy)." Both live in the Add TikTok tracking window, and each has a link to instructions for finding its value.
The remaining five each need one identifier: a Pixel ID for Snapchat and Reddit, a Tag ID for Pinterest, a UET Tag ID for Microsoft and Bing, and an Account ID for Taboola. Twitter and X want a Pixel ID and an Event ID, copied from the conversion event snippet. Every card has a link explaining where to find its value.
Three of the cards report whether anything arrived: TikTok Ads, Google Analytics 4 and Google Ads each show Last event detected with a time, or No events detected yet. The other six say nothing either way, so check those in the platform's own reporting. A card can be paused, which keeps the settings but stops sending, or removed entirely. Adding a Label (optional) helps when you run several accounts, and it is visible only inside the app.
Add the server-side token or secret wherever one is offered: it is the difference between most orders and all of them.
Compare what each platform reports against the Orders figure on the Analytics page.
Stuck on any of this? Open the chat in the bottom right corner of the app and we will help you set it up.
